Real results for real clients across industries
Global beverage leader Coca-Cola masterfully demonstrated the power of Artificial Intelligence in fostering deep consumer connections and automating innovative marketing campaigns. Their "CreateRealMagic.com" platform, a highlight of their holiday marketing, empowered consumers worldwide to become creators.
By providing access to iconic brand assets like Santa Claus and the Coca-Cola Caravan trucks, combined with cutting-edge AI tools (including ChatGPT-4 and DALL-E 3), users could design and share personalized digital greeting cards. This initiative not only showcased AI in creative automation but also democratized brand engagement, turning millions of consumers into active participants in Coca-Cola's "Real Magic."
The campaign successfully blended brand heritage with futuristic technology, resulting in widespread user-generated content and significant global visibility, including features on prominent digital billboards in Times Square and Piccadilly Circus. This case illustrates how AI can be leveraged for large-scale, personalized customer engagement and innovative content generation, reinforcing brand values in a modern context. ImpactLens Angle: AI for Creative Automation & Personalized Consumer Engagement.
Real results for real clients
How we helped Coca-Cola leverage AI to improve operations and enhance customer experiences across multiple touchpoints.
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How we helped Coca-Cola launch a transformative flavor innovation with Spanish singer Rosalía through multi-channel marketing.
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How our expert network provided critical insights for a successful ready-to-drink beverage launch in the Chinese market.
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Coca-Cola's European CMO, Javier Meza, emphasizes that the future of marketing lies in the powerful synergy of "AI meets human ingenuity." The company strategically deploys AI across various functions to gain a competitive edge. This includes leveraging AI to gather and process vast amounts of data for deeper consumer understanding and market dynamic analysis. AI is also pivotal in product innovation, famously contributing to the development of the futuristic "Y3000" Coke flavor. Furthermore, Coca-Cola utilizes Generative AI for creating point-of-sale materials, brand videos, and even for enhancing internal productivity by summarizing complex reports. While embracing AI's potential, Coca-Cola maintains robust governance through a dedicated AI council. This strategic adoption of AI is a core component of their broader marketing transformation, which focuses on first-party data, dynamic behavioral segmentation, and creating connected consumer experiences. This approach highlights how established global brands are using AI not just tactically, but as a fundamental driver of strategy, innovation, and efficiency.
ImpactLens Angle: AI for Strategic Insights, Product Innovation & Marketing Transformation.
For a leading international beverage company eyeing expansion into the lucrative but complex Chinese Ready-to-Drink (RTD) market, ImpactLens's Expert Network provided critical, on-the-ground intelligence. Our curated network of seasoned local market analysts, consumer behavior specialists, and supply chain experts delivered a comprehensive analysis of current trends, regulatory landscapes, competitive dynamics, and nuanced consumer preferences within China's diverse regional markets. This involved in-depth interviews, data analysis, and localized insights that went far beyond generic market reports. The actionable intelligence enabled the client to refine their product offerings, tailor their marketing messages, identify optimal distribution channels, and mitigate potential entry risks. This case demonstrates the power of leveraging a specialized expert network to gain deep, actionable insights crucial for successful market entry and strategic decision-making in challenging international environments.
ImpactLens Angle: Expert Network for Market Intelligence & Strategic International Expansion.
Morocco's co-hosting of the 2030 FIFA World Cup presents a monumental $5-6 billion national development project, creating a wealth of opportunities for strategic partnerships and investments. ImpactLens's brokerage arm is positioned to connect international investors and businesses with key projects across various sectors. The extensive infrastructure modernization required—including new stadiums, training facilities, and upgraded transportation networks—opens doors for construction, engineering, and technology firms. The anticipated surge in tourism calls for investments in hospitality and service industries. Furthermore, the event will catalyze growth in telecommunications, banking, and renewable energy. ImpactLens facilitates these connections by identifying viable projects, navigating the local investment landscape, and structuring mutually beneficial deals. This case highlights how major international events can drive economic growth and create significant brokerage opportunities for those with the expertise to bridge global capital with local development needs, fostering sustainable economic impact beyond the event itself.
ImpactLens Angle: Brokerage for Large-Scale National Projects & International Investment Facilitation.
How a leading retailer increased customer engagement by 47% using our AI-powered personalization.
We implemented an AI-driven customer engagement strategy that analyzed shopping patterns, preferences, and behaviors to deliver personalized experiences across all touchpoints.
The solution included real-time personalization, predictive inventory management, and an AI-powered loyalty program that significantly improved customer retention and lifetime value.
How our expert network helped a fintech startup successfully enter three new markets in record time.
We assembled a specialized team of regional market experts, regulatory specialists, and fintech marketing consultants to support the client's ambitious expansion plans.
Our expert network provided critical local knowledge, regulatory guidance, and market-specific strategies that enabled rapid market entry and exceeded customer acquisition targets.
How a leading healthcare provider improved patient engagement and outcomes through AI-powered communication.
We developed a HIPAA-compliant AI communication platform that delivered personalized health information, appointment reminders, and treatment guidance to patients.
The solution significantly improved medication adherence, appointment attendance, and overall patient satisfaction while reducing hospital readmissions.
How we helped a technology company achieve record-breaking results for their flagship product launch.
We developed an integrated launch strategy that combined AI-powered audience targeting, influencer partnerships, and technical content marketing to reach both business and technical decision-makers.
The campaign generated unprecedented interest, significantly exceeded sales targets, and reduced customer acquisition costs through precise targeting and messaging.
Measurable results across industries and challenges
Discover how our unique combination of AI capabilities, marketing expertise, and specialist network can drive results for your business.